Everyday Swim

The Everyday Swim newsletters provide updates on the project and key learning points that will be of interest to anyone involved in health and fitness provision. The newsletter is also relevant for anyone with an interest in the impact of physical activity, be that on sport, communities, health, well-being or equality.

Available online on www.everydayswim.org every month and hard copies will be distributed with Wavelength. To subscribe to the newsletter email everydayswim@swimming.org or call 0117 3302667.

Everyday Swim evaluation shows positive increases in swimming participation

A high level evaluation has shown the ambitious Everyday Swim project – that set out to get more people swimming over the past three years – has succeeded with a gain of over 10,000 adult swimmers across nine pilot schemes.

The report, published by the Sport Industry Research Centre at Sheffield Hallam University on behalf of the ASA and Sport England, presents key findings about how swimming participation rates have changed across the local authorities who each ran projects with a specific focus, dependent upon the needs in the community.

Book your free place on the Everyday Swim Good Practice Seminar

Time is running out to book your free place on one of the Everyday Swim Good Practice Seminars held across the country during October.

Aimed at those responsible for the planning, delivery and operational side of activities in swimming pools, the seminars will share the results of the Everyday Swim project and provide insight into ‘what works’ in driving up participation rates.

The seminars all feature guest speaker Duncan Goodhew, the Everyday Swim ambassador, as well as workshops where attendees will have the chance to hear practical advice and examples of key successes in three key areas: ‘Modern Thinking: Culture Change’; ‘Product Development & Enhancement’ and ‘Talking Tactics: Creative Marketing’.

Everyday Swim Good Practice Seminars give unique insight into attracting swimmers

The swimming industry is being given a unique opportunity to learn how to get more people into the pool more often.

This October, the ASA will be delivering five free national seminars as part of its commitment to share the good practice identified from its Everyday Swim project. Everyday Swim was a national pilot project that aimed to find out ‘what works’ in getting more people into our pools.

The seminars each feature guest speaker Duncan Goodhew, Everyday Swim National Ambassador and Olympic gold medallist. They are aimed at individuals involved in the planning, delivery and operational side of activities in swimming pools and are an opportunity to hear first hand examples of what can be done to drive up participation.

Everyday Swim Good Practice Centre seminars

Everyday Swim national seminars are for those involved in the planning, delivery and operational side of activities in swimming pools. They are your opportunity to learn the lessons from Everyday Swim and hear firsthand the key findings from the project to help you to get more people swimming!

They aim to share with you the practical side of some of our very successful Everyday Swim interventions. Encourage teens and adults back into the pool with exciting new ideas, work effectively with other local deliverers, learn how to organise a really successful open day, add value to free swimming and see rewarding returns. Leave the seminars full of ideas and with all the tools you need to take those ideas forward. Learn from their successes and mistakes!

For areas participating in the national free swimming initiative these unprecedented findings are key to ensure you make the most of your free swimming offer!

Everyday Swim DVD reveals secret of getting more people swimming

A free DVD has been launched that shows real-life successes on how to get more people swimming. The 10 minute DVD, with commentary from Olympic gold medallist Duncan Goodhew, has been produced by Everyday Swim – a national project led by the ASA, the national governing body involved in every element of swimming.

The DVD tells pool providers, local authorities and other local partners what they need to do to ensure people have a great experience in their local pool – and so keep coming back for more.

Lessons featured on the DVD include:

  • the most successful forms of marketing to get people into the pool
  • how best to programme pool hours to maximise the use of the pool
  • how to develop staff so they can best meet the needs of customers
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