Swim Active

Kellogg’s Swim Active is a UK-wide programme to provide young people and their families with easier access to swimming facilities. It aims to break down the barriers which prevent people participating to ensure everybody has the opportunity to enjoy swimming as part of a healthy balanced lifestyle.

Stars of British swimming past and present were on hand at Kellogg's Swimtastic Awards 2009 (video 1m 51s, flashplayer required)

Delivered in conjunction with the Amateur Swimming Association, the Swim Active programme represents part of a £3 million investment over three years from the cereal giant to support swimming and its aquatic disciplines from grass roots to the Olympic podium. Kellogg’s is committed to educate consumers that exercise, together with a balanced diet, is integral to a healthy lifestyle.

The Kellogg’s Swim Active programme in England has been match-funded by the National Sports Foundation, a Government-led initiative designed to facilitate and encourage partnerships between private investors and community sports projects in England.

The Swim Active project in the South West has focused on parents and small children. Swim Active taster sessions have lead to hundreds of parents having the confidence to take their children swimming regularly. Swimming is now a regular part of these kids’ lives!

ASA announce five new Kellogg’s Swim Active projects to get more people swimming

Five projects from across England have been awarded grants equalling more than £75,000, through the Kellogg’s Swim Active Grant Scheme.

The funding, which was administered through the Swimming Trust, was offered to projects that increase swimming participation within under-represented communities and worthwhile organisations.

Successful projects included;

Mines a Swim from the Cornwall Aquatics Action Group based in the ASA South West region, which received a grant of over £28,000. The two year project aims to break down the barriers people face when accessing swimming within deprived rural areas of Cornwall.

The project will pave the way to participation by reducing activity costs, increasing transport links and creating a friendly and welcoming environment where individuals can improve their health and self-confidence.

Apply for a Kellogg’s Swim Active programme grant

Are you a social enterprise, swimming club, school, pool operator or community group? Would you like to receive a grant worth a minimum of £10,000 to help drive up aquatic activity? If so the Kellogg’s Swim Active grant programme is for you!

Any swimming club, school, facility, pool operator, community organisation or social enterprise which is a non-profit making organisation is welcome to apply to the Kellogg’s Swim Active Programme to receive a minimum grant application of £10,000 to support any aquatic activity which enhances motivation, removes barriers and increases participation in our sport.

The Making of the Nutrigrain Ad

Cassie Patten and Nick Robinson-Baker discuss their morning routines (1m 30s flashplayer required)

Kellogg's Sponsorship

The video below looks into Kelloggs' work in aquatics (2m 30s flashplayer required to view).

Video Playback Unavailable

For nmore information, visit www.kelloggs.co.uk/swimming

Athletes take time out to help future stars reach Olympic Gold

Four of Britain’s top aquatic athletes are taking time out of their hectic training schedules to help mentor the Olympic stars of the future. Cassie Patten, Nick Robinson-Baker, Olivia Allison and Sam Hynd, collectively known as Team Kellogg’s, will mentor a group of young people from across the UK as they aim to emulate their heroes and reach the podium at future world sporting events.

Swimming helps Kellogg’s achieve top 5 brand position in UK

Kellogg’s association with the ASA and swimming has helped them to become the fourth most trusted family brand in the UK.

Research carried out by YouGov for advertising agency Isobel found Kellogg’s to be ranked the fourth most trusted brand behind Markets & Spencer, Co-operative and Boots. Almost 100 famous firms from Asda to Andrex were ranked by 1,500 Britons on criteria such as how they treat families or their social responsibility.

Change4Life - The healthy living revolution starts here

We all need to be more active and eat more healthily to halt the rising tide of obesity. If we do nothing, by 2050 90 per cent of today's children will be overweight and at risk from serious diseases - that's the message issued by Health Secretary Alan Johnson as he launched the Change4Life coalition.

Change4Life is a lifestyle revolution involving thousands of local organisations and charities which will help mums, dads and families eat well, move more and live longer. Under the banner Change4Life, the Government is aiming to galvanise support from everyone in the country from grass roots organisations to leading supermarkets and charities.

New Kellogg’s Swim Active Funding for Teachers and Coaches

A bursary fund of £90,000 has been made available through the Kellogg’s Swim Active programme to support the education and training of swimming teachers and coaches through the Institute of Swimming (IoS). The bursary fund has been created to address the shortage of qualified coaches in the UK.

The Swim Active Bursary Fund is designed to provide financial assistance to those training in the area of swimming teaching and coaching, with specific allocations available for pool operators and club volunteers. Candidates can apply for up to 50% off the course price.

Delivered in conjunction with the asa, along with Scottish Swimming and Swim Wales, the programme represents part of a £3 million investment over three years from the cereal giant to support swimming and its aquatic disciplines from grass roots to the Olympic podium.

The announcement will help to address the current country-wide skills gap in swimming teaching and coaching and assist in delivering the combined aim of the asa and the IoS to create a first class team of highly qualified education professionals with the expertise to support potential gold medal winners in the lead up to the 2012 Games.

New Kellogg's ASA award promotes healthy living

A new Kellogg's ASA Award will help give children and adults a better understanding of how to lead a healthy lifestyle as part of a child-orientated scheme.

Kellogg's and the Amateur Swimming Association (ASA) have launched the Healthy Living Award that looks at practical ways to enhance and develop people's understanding of why a healthy and active lifestyle is important.

The award is based on three key areas: Understanding Energy Balance, Balance of Good Health and Being more Healthy and Active.

Projects meet to share best practice

Key personnel from two of the ASA’s pioneering national community projects have met to share best practice at a workshop in Loughborough.

Coordinators from the £3m Everyday Swim project and lead officers for the Kellogg’s Swim Active programme joined close to the ASA headquarters to share ideas and discuss successes and pitfalls of their relevant projects.

Funded by Sport England, Everyday Swim is a national initiative which aims to break down the barriers to swimming and provide a blueprint of best practise to share with leisure providers across the country. With full-time coordinators appointed to eight local projects and monitoring and evaluation a key element of the programme, Everyday Swim is set to make a real difference to swimming provision across England.

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