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FINA 2009 World Championships Swimming - Day 3 Morning Session

David Davies took five seconds off the 800m Freestyle British record as the British Gas swimming team secured one final and three semi-final places after strong performances through the heat session. Davies took to heat four alongside Italian Federico Colbertaldo and Robert Hurley (Australia) and was looking to post a quick time to reach the final next day.

The Olympic silver medallist dominated the first half of his race but as the race entered the final 400m Colbertaldo began to close in on the British Gas swimmer. Davies showed his strength in the final 100m as he touched in a time of 7:45.89 to knock five seconds off his own British record time and qualified in fourth place for the final.

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Swim Active

Kellogg’s Swim Active is a UK-wide programme to provide young people and their families with easier access to swimming facilities. It aims to break down the barriers which prevent people participating to ensure everybody has the opportunity to enjoy swimming as part of a healthy balanced lifestyle.

NHS video on why swimming and water-based activites are so good for your health and fitness.

Delivered in conjunction with the Amateur Swimming Association, the Swim Active programme represents part of a £3 million investment over three years from the cereal giant to support swimming and its aquatic disciplines from grass roots to the Olympic podium. Kellogg’s is committed to educate consumers that exercise, together with a balanced diet, is integral to a healthy lifestyle.

The Kellogg’s Swim Active programme in England has been match-funded by the National Sports Foundation, a Government-led initiative designed to facilitate and encourage partnerships between private investors and community sports projects in England.

The Swim Active project in the South West has focused on parents and small children. Swim Active taster sessions have lead to hundreds of parents having the confidence to take their children swimming regularly. Swimming is now a regular part of these kids’ lives!

Change4Life - The healthy living revolution starts here

We all need to be more active and eat more healthily to halt the rising tide of obesity. If we do nothing, by 2050 90 per cent of today's children will be overweight and at risk from serious diseases - that's the message issued by Health Secretary Alan Johnson as he launched the Change4Life coalition.

Change4Life is a lifestyle revolution involving thousands of local organisations and charities which will help mums, dads and families eat well, move more and live longer. Under the banner Change4Life, the Government is aiming to galvanise support from everyone in the country from grass roots organisations to leading supermarkets and charities.

New Kellogg’s Swim Active Funding for Teachers and Coaches

A bursary fund of £90,000 has been made available through the Kellogg’s Swim Active programme to support the education and training of swimming teachers and coaches through the Institute of Swimming (IoS). The bursary fund has been created to address the shortage of qualified coaches in the UK.

The Swim Active Bursary Fund is designed to provide financial assistance to those training in the area of swimming teaching and coaching, with specific allocations available for pool operators and club volunteers. Candidates can apply for up to 50% off the course price.

Delivered in conjunction with the asa, along with Scottish Swimming and Swim Wales, the programme represents part of a £3 million investment over three years from the cereal giant to support swimming and its aquatic disciplines from grass roots to the Olympic podium.

The announcement will help to address the current country-wide skills gap in swimming teaching and coaching and assist in delivering the combined aim of the asa and the IoS to create a first class team of highly qualified education professionals with the expertise to support potential gold medal winners in the lead up to the 2012 Games.

New Kellogg's ASA award promotes healthy living

A new Kellogg's ASA Award will help give children and adults a better understanding of how to lead a healthy lifestyle as part of a child-orientated scheme.

Kellogg's and the Amateur Swimming Association (ASA) have launched the Healthy Living Award that looks at practical ways to enhance and develop people's understanding of why a healthy and active lifestyle is important.

The award is based on three key areas: Understanding Energy Balance, Balance of Good Health and Being more Healthy and Active.

Projects meet to share best practice

Key personnel from two of the ASA’s pioneering national community projects have met to share best practice at a workshop in Loughborough.

Coordinators from the £3m Everyday Swim project and lead officers for the Kellogg’s Swim Active programme joined close to the ASA headquarters to share ideas and discuss successes and pitfalls of their relevant projects.

Funded by Sport England, Everyday Swim is a national initiative which aims to break down the barriers to swimming and provide a blueprint of best practise to share with leisure providers across the country. With full-time coordinators appointed to eight local projects and monitoring and evaluation a key element of the programme, Everyday Swim is set to make a real difference to swimming provision across England.

Swim Active Launch 13 Dec 06 at Sedgemoor Splash

Some families across Sedgemoor will be taking part in Kellogg's Swim Active programme, based locally at Sedgemoor Splash.

It is aimed at those young people and their families who face a number of barriers, not just financial, to enjoy swimming as part of a healthy, balanced lifestyle. The programme provides subsidised sessions with families being identified through Sure Start, Children's Centres and Social Services. The sessions are part of the Parent and Toddler sessions at the Splash and the cost of the subsidies is being met by funding from Kellogg's. The pool should benefit from increased usage from children and families gaining confidence in the water and using the pool at other times.

South West Swim Active Schemes

Details of the Kellogg’s Swim Active West Devon scheme, based at Kelly College in Tavistock and the East Devon and Somerset projects follow: